Guest speaker paper Movie Review Example | Topics and Well Written Essays - 500 words

Guest vocaliser paper - Movie Review ExampleThe presentation seems to cover the fundamental aspects of marketing and their relevance in the hospitality industry. Incorporation of the modern advancement in information technology is highlighted by the guest speaker as instrumental in determining the advantage of hospitality industry. Marketing must therefore include comprehensive consumer feedback systems. This would help the hospitality company to make necessary adjustments and fill the demand gap which go away go a long way in boosting the image of the firm. The speaker focusses on the need to adopt new hospitality and travel marketing focusing practices in order to remain relevant in the market (Nykiel,2012). Positioning is pointed out as a critical tool in enhancing the positive government issue in any marketing endeavors. This would be achieved through in-depth analysis of market trend and emerging consumer behavior. Market segmentation and 8Ps are explored by the speaker as they are considered core in boosting the overall set goals. Embracing diverse cultural background of the hospitality consumer community is a strong variable when it comes to attaining guest satisfaction. The presentation has exhausted the expected marketing plan strategies and its impact in determining the success of an existing company or potential entrant.The speakers contribution in hospitality marketing offers an insight into the underlying concepts in organization success. Management practices and flexibility to emerging changes remains key in achieving misfortunate and long term goals. It is worth to note that intensifying competition in the hospitality industry calls for sound marketing plan. The plan must accommodate changes as market trend evaluation takes course. Hospitality and travel industry has experienced significant changes due to the influence of globalization (Nykiel, 2012). In essence, I believe the speakers ideas would be helpful in understanding the marketing management transition