Parents should spend more time with their children Essay

Environment- urgent concerns regarding deforestation and water supply. This essay is mainly referred to the causes of deforestation or why were trees cut down and how it affected the water supply these types of causes we looking at, the settlement of people increased and by logging or other activities. The hydrological process will discuss to you, it can show you the relationship of water and the forest, how did water affects (negative) when there were less number of trees or no trees. Then it will evaluate you how it will affect the people and the environment due to deforestation, in a negative way people will be killed by flooding you can tell in soil erosion from high lands. It will show how it affected the water supply and affected the people in health and not enough water to survive. These essay will also evaluates some strategies that avoid deforestation and affecting of water supply for instance make posters to tell the world to stop deforestation and other strategies will show in some pages at the back of the essay. Causes of Deforestation What is deforestation? Deforestation is well-known as the destroying, removal or cutting down of trees â€Å"The clearing of land through total removal of forest cover† (Fellman, Getis and Getis 1985, 1990, 1992, 1995, 1997, 1999, 2001, 2003, 2005, 2007). These activity done for different purposes and special needs â€Å"Continued removal of forest cover despite the rhetoric of development plans which urge sustainable development or conservation should not be surprising† (Ward 1994, p 73). There were many activities that were done that will remove trees but here were some main reasons that cause deforestation Firstly, the settlements nowadays the world population is growing high or increased and urbanization is the other process that cause these settlements. People from rural moved to urban to live because this area contains many jobs, schools, hospitals and other different services. When there were many people move in the city or that town area will expand and some forests were removing but those people built their houses there â€Å"Why do humans clear forest lands? To make room for human settlement and urbanization [these include making space for shelter, industries and roads] (eSchooltoday 2010). The second well known they search there profit from the forests for instance they remove big trees but make plantations and settle more livestock farms for the family to earn income buy selling it. You can tell this when you travel to Aleisa fewer parts contains big trees but most were cattle farms of huge plantations that cover Aleisa. [Figure 2] The other way to earn income is by logging some people sell their trees to a timber construction to cut don but they earn income from that company. â€Å"In many areas, poor people have few options to make income, and forests have few protectors, and so land is cleared for agriculture and valuable timber is sold for profit† (http://www. globalchange. umich. edu/globalchange2/current/lectures/deforest/deforest. html ). [Figure 2] Hydrological process and importance of trees How the water supply did affects from the Deforestation? Hydrological process is the unending cycle of water in the earth â€Å"The natural system by which water is continuously circulated through the biosphere by evaporation, condensation, and precipitation† (Fellman, Getis and Getis 1985, 1990, 1992, 1995, 1997, 1999, 2001, 2003, 2005, 2007). Lets starts from the evaporation when water from the ocean, lakes, rivers and transpiration from plants heated up by the sun then they turn to a gas. Then that gas move upwards and turn to water vapor (clouds) that water vapor was high saturated and they move onwards the mountain and highlands and its precipitate or fall turn in to liquid and fall down (rainfall). That water will fall on highlands and automatically flow to the ocean or lakes by river (run-off) and other were sucked in by the soil and store under the land surface (ground water) then less water hold by the trees (transpiration). If the sun rise and heated the earth these process will continue started from evaporation and so on you can refer on figure two for more understanding. [Figure 3] During the run-off process water flow from high lands to the low land so the importance of trees they can slow down the moving of water to the ocean so the soil can easily sucked in the water and store water in the underground â€Å"Underground water-holding aquifers are recharged with slowing down of water run-off† (Nix, S 2013, The Top Reasons Trees Are Available, About . com, viewed in 3rd October 2013, http://www. ask. com. /mainimportanceoftrees. html . The other importance of trees they can hold the water from there leaves its called transpiration people can easily get water form the leaves and use it especially the hunting peoples. Tree can play a special role too in the way of supplying the oxygen to people for breathing and also the way in medicine we use every parts of a tree like roots, leaves, brunches and others. There were hundreds important of trees the other major important is for food and drinks for instance a coconut, mango, banana and others trees also shades and cool you can tell if you visiting a Forest the air is pure and you can feel the cool breeze plus the shades no hot and no sun. Impact of deforestation on the water supply The water depends highly on trees just like human beings we depend on water every time, if we don’t drink water you can fell dry in your body. Rainfall from the sky is the main source of water in the world plus the underground water, people use house roof to catch more water from rain and dig under for clean water from the underground and form well. If the rain fall from the sky then its splash on the soil and started to flow on the low land if the there were many trees there then the water will flow slowly because the roots hold the soil â€Å"The roots of the trees bind soil to it and to the bedrock underlying it. That is how trees prevent soil from getting eroded by natural agents like wind or water. † (Fiset. N 2007 Harmful Effects of Deforestation viewed 8 October 2013 http://www. articlesbase. com/environment-articles/harmful-effects-of-deforestation-131219. html . When the water is overflow there will be less water in the underground but the water will flow heavily on the ocean and lakes because of streams and rivers. â€Å"When forest cover is lost, run-off rapidly flows into streams, elevating river levels and subjecting downstream villages, cities, and agricultural fields to flooding, especially during the rainy season† (http://www. effects-of-deforestation. com) The other impact of deforestation on water supply if rivers grow stronger and stronger then the pipe lines that supply the water around that country will be break up then the fresh water will be flow out mixed with the dirty water then that water isn’t healthy or safe for drinking you can tell in Magiagi during the Cyclone Eve. Huge metal pipe line were washed away by the river and left nothing the water is die out and people don’t know were to bring fresh water. [Figure 4] Impacts of Deforestation on People and Animals There were many effects or impacts of deforestation on people and the environment so let’s started in the effects on people the first major problem it can kill people. How? When rainfall is high and the run-off is strong flooding will form no person can stand in the flooding area flooding can cause death some were drown others were hit in many hard objects that the flood flow on or carried. The second effect on people the unstoppable water will clear the whole area people will lost there houses (homeless) some people plantations will be clear then the source of food and income will be lost nothing will they depend on. The other effect is the natural air will not be found less Oxygen will leave and then some people will get sick because of air pollution the gas escaped from industries, cars, different smokes etc those airs will be breath by others and get sick our lungs will badly effects and end up in Death!. The cutting down of trees can cause drought the land will be dry or cracked the area needs water and then the sun shine upon the land and them grow hot and hot. All trees that grow on that land will be die out no shade for animals and the dust will may formed it can pollute the air or effect our eye. [Figure 5] The effects of Deforestation on the Environment Deforestation can also effects our environment not only people and environment, deforestation can change the looking of the environment the beauty and green changed to the brown and clear. The other effects of deforestation on the environment is the landslide these activities mainly occur on slopes or high land when strong rainfall occur the run-off is active rapidly then more soil erode and the tree roots left on the soil plane. No power of the roots will stop the soil, the land will erode or it’s slipped off or down its shows big cuts of the earth, many properties were covered by the soil and some were killed too. â€Å"When trees are uprooted, there will be nothing to hold the soil together thus increasing risk for landslides which can cause seriously threaten safety of the people and damage their properties† (http://www. effects-of-deforestation. com). [Figure 6] Deforestation can effects the marine resources if more soil erode they will end up at the sea then water pollution is active all corals and other marine resources were covered by the soil. Many families live in the costal depend heavily on food from the sea because its contain protein and good for our health if they were destroyed, many things will happened – No food for people, Thousands of species were destroyed, Fish will not returned, tourist will not attracted by the lagoon color and others. Strategies to Stop Deforestation We can stop the cutting down of trees by established more programs or organizations’ that can avoid or stop trees from cutting down, a great example of these organization is the MNRE (Ministry of Natural Resources and Environment) or the SPREP (Secretariat of the Pacific Regional Environment Programme). â€Å"National Environment and Development Management Strategies (NEMS) have been prepared for both countries which set the pace for national objectives and programmes to address sustainable development and management of resources. † (Atherton, Dewulf and Martel 1998 p. 133). They move in every village and school to make their programs and show the effect of Deforestation they make presentations and activities to encourage people and children to plant new trees. The other strategy is to create more parks for attracting tourist and avoid deforestation many benefits we found from these strategy for instance more fresh air, income from tourist, our country will well-known also the marine, soil, plantations, animals and people will be safe from cyclone and strong rainfall. Reforestation process must be developed these process means the planting of new plants in the area that cleared and treeless â€Å"For every tree that we cut down or lose, we should try to plant another one in its place. This is part of a process known as reforestation. Everyone can be a part of reforestation by planting at least one tree every year. † (http://www. heepi. org. uk/how_you_can_prevent_deforestation. html) [Figure 7] The best example of this process is the special day in Samoa that encourages people to get the coconut and plant in your farm or plant any tree in your land. Some strategies is stop any logging industry in Samoa but use recycle business to build chairs tables and other, create posters to remind the important of trees on people and the environment. Conclusion In conclusion Deforestation caused by settlement, making plantations or livestock farm the other cause is for logging and other activities that destroy or terminates the lives of trees. The hydrological process shows the endless cycle of water in the earth evaporation, condensation, precipitation and run-off occur and it’s enlighten you the important of trees on people and animals like shades, food and others. In the way of supplying water all around a country can also effects by deforestation high rainfall caused soil erosion and pipes lines will destroy. Most of people don’t receive water or use unclean water. The cutting down of trees is the other foundation of many hazards like landslide, soil erosion and others that killed people and animal or caused other bad activities on us. Those hazards can also destroy the marine and the environment it change and destroy the landscape and the marine environment also its view, economy is low NO tourist and repairing is expensive, thousands of problems will rise if you cut down trees. DON’T PANICS! We can stand together as one to stop destroying the environment by plant new trees, establish more organization and spread everywhere to present the impacts of Deforestation on us. Make posters and encourage people and villages to form up parks, a advice stop eliminating and terminating trees and the forest. Bibliography Atherton. T, Dewulf. T & Martel. F, 1998, Pilot Community Deforestation Survey; Samoa & Niue, Secretariat of the Pacific Regional Environment Programme (SPREP), Samoa Butler. R, 2012, Impact of Deforestation; Local and National Consequences, viewed in 4th October 2013, http://www. mongobay. com/impact-of-deforestation. html eSchooltoday, 2010, Unknown, view 8 October 2013 http://www. eschooltoday. com/forests/Deforestation. html Fellman. J. D, Getis, A & Getis J 2007, Human Geography; Landscape of Human Activities, 9th edn, The McGraw-Hill Companies, Inc. New York. Fiset. N 2007 Harmful Effects of Deforestation viewed 8 October 2013 http://www. articlesbase. com/environment-articles/harmful-effects-of-deforestation-131219. html http://www. globalchange. umich. edu/globalchange2/current/lectures/deforest/deforest. html http://www. heepi. org. uk/how_you_can_prevent_deforestation. html Meher-homji. V. M, 1988 Probable impact of deforestation on hydrological processes, viewed 9th October 2013 http://www. ciesin. columbia. edu/docs/002-159. html

Private Versus Public Warehouse Essay

Nowadays, manufacturing and services firms face growing challenges to increase profit margins amidst increasingly fiercer competition. Under such circumstances, industry analysts and supply chain experts suggest manufacturers and service providers to promote more effective supply and demand planning, management, and execution as the means to unlocking significant gains in margins. According to Search CIO (2007), SCM refers to management of information, materials, and finances along a chain of process from suppliers to manufacturers and then from manufacturers to customers. The interests in the discussion of supply chain management occur since it relates to costs reduction in all aspects of business process especially regarding the inventory reduction that suggests manufacturer produce goods when needed. In this situation, the selection of type of warehouses play significant role since it determines the SCM strategy for a company. In general, there are two types of warehouses: private and public warehouses. 2. Private Warehouse By definition, private warehouse is type of warehouse that directly maintained and operated by the owner of products or goods that are stored in it. Meanwhile, the warehouse facility itself could be happened to be privately owned or leased (Seaboard Warehouse Terminals, 2004) 3. Public Warehouse The other type of warehouses is public warehouse. Unlike private warehousing, public warehousing provides greater efficiency for a company since one warehouse is designed to design multiple logistics. Figure 1 shows typical design for warehousing needs in which the selection of public and private warehousing depends on the needs. Figure 1 Warehouses Needs Classifications 4. Public Warehouse versus Private Warehouse: Consideration Like outsourcing decision, the selection of type of warehousing that is suitable for a company. And according to comparison based on several factors, the public warehousing is considered beneficial than private warehouses as following: 4. 1. Costs Reduction †¢ Public warehousing does not require a company to have dedicated human resources/personal to operate the warehouses facility †¢ The handling and storage fee is predictable †¢ the warehouse costs can be translated into the storage costs to volume that would help marketing department to include this costs in the pricing scheme of the products   

Propaganda Was an Essential Weapon In the War Against Germany Essay

Introduction During the First World War there were many aspects which effected the result of the war. Apart from the obvious confrontational conflict which took place, these took the form of fighting on the fronts war at sea and conflicts in the air. However there was also a great weapon which was utilised during the First World War by the British Empire. Propaganda was generally used in Britain to influence someone’s decision about particular issues related to the war. This seemingly subtle way of influencing people’s opinions was actually quite an effective way of influencing people’s general views. The aims of propaganda are therefore: * influence people what they think, how they think and why the think in this fashion * to maintain the support of the people * to recruit volunteer soldiers * to justify subscription to the armed forces after 1916 when subscription to the armed forces was made mandatory * to convince people that the British will win * to convince people that it is right and necessary to fight by generating ideas that the enemy is supremely evil and that getting rid of radicating this enemy is worth the cost of lives in war. * to support people in times of suffering and hardship * to instil a sense of national pride in the country, the men who were going to fight, the monarchy and the government. * Propaganda contained information on crucial things such as food shortages and to cope in these situations with only the basics amenities needed to survive and how to generate your own amenities. Formats of propaganda Posters These were very important pieces of propaganda as they had the most people looking at them. This was because posters could be easily seen from great distances, therefore a wider range of people could view the posters from further away. This actual was a very effective form of propaganda as single ‘buzz’ words could be placed on the poster and people would instantaneously know what the poster was trying to say to them. For example the poster to which I will refer to as ‘Go’, as it portrays a father type figure embracing a son like figure by the shoulders and gesturing to the horizon. The caption then reads ‘It’s your duty lad, Join to-day’. The text is in large writing and would be easily seen from a great distance away if placed on a billboard. The emphasis on this piece of propaganda is on the word ‘Go’, it is much larger than the rest of the text and during this time in the 1st World War, people did not have to read the rest of the poster to understand what was being said. Thus because of many British peoples deep seeded roots about patriotism and the fact that it was their duty to defend their country many people actively paid attention to these posters and the influenced them highly. Leaflets These were usually posted through people’s doors or handed to them in the street. Leaflets provided people with propaganda in a minimised form, which could be more personal and targeted to influence people’s views over certain topics. Detailed in formation could be placed on the leaflet which could be read on posters from far distances. These might be leaflets about food shortages, how it would effect the people and what they could do about it. Fundamentally this type of propaganda was meant to be read, minor details could be put on the leaflets, information which went into more depth about basic topics. Leaflets were also pinned in shop windows which allowed people to read the information on them as they looked into the window. Even discarded leaflets were looked at by passers-by that looked at the information, this type of propaganda was, even though it may not seem so read and acknowledged by many people. Films These programs on the idea of propaganda were shown in cinemas usually as the movie or as a preview to a movie. They were usually targeted to produced support for one type of propaganda in particular, whether it was recruitment or war bonds. Films were, although not cheap to make, very influential means of putting forth ideals of propaganda. The visuals of real people gave the watchers a sense of realism and that what they were watching was also something that they could be part of and have some kind of control over, this added to the morale of the British people. Using films it is easy to portray any image which is needed, hence better control can be achieved over what is being viewed and how the audience is accepting the ideas. The British government under the Defence Of the Realm Act could restrict the viewing of films which would be detrimental to the war effort. However if the British government could restrict what was viewed then they could promote what was viewed. Therefore movies promoting support for the war were the only type of films which were legally aloud to broadcast or shown in respect to the war. The film about the Battle of the Somme showed a staged battle where the amount of casualties sustained by the British was seemingly kept low, when in the actual battle the casualties where high on both sides, the British and French, and the Germans. The high casualties in this battle was in part due to the efforts of the tank. This was the first battle in which the notorious tank was used. Films were very popular as they were very patriotic, this went well with the British home-grown belief in patriotism. They often showed highly patriotic films which made the British public proud of their country and gave them an elated morale which in part justified their belief that the war was a good thing to be a part of. Newspapers Newspapers were the most widely read, source of propaganda in World War 1 Britain. They gave information on what was happening on the battlefields and fronts of Europe. Information was not readily available, thus sources of information about the war were scarcely available, newspapers were the choice which most people made to receive their news in the morning. Posters were also stuck in newspapers to produce propaganda to influence people’s views. Newspapers were truly the national source of information available. In the news were articles talking about the latest war event or conquest, however the facts which regarded events which had not particularly gone Britains way were not at all mentioned. The newspapers were full of stories about how great the war was going and how Britain was doing so well. When in actual fact Britain was experiencing sever amounts of casualties like in the Battle of the Somme, Britain experienced large amounts of casualties. The following is a quote from The Mirror regarding the battle of the Somme ‘Our losses are few†¦Ã¢â‚¬ ¦, on the other hand the Germans are many.’, this is a severely biased view if not blatant deception. The British and French forces lost colossal amounts of men at this battle. However due to the D.O.R.A this type of information should not be viewed by the British public and therefore Britain were always made to be in control of the whole war. Newspapers were effective formats for propaganda as they were nationally available and many details could be put in the newspaper about propaganda as a large amount of people would be reading the information. The amount of information which was true on the war in newspapers which was unbiased was extremely rare and limited, this was due to people such as; Mr Beaverbrook, the Minister of Information, he decided what was allowed to be known about the war to the public and what was not. He also owned a major newspaper, hence he had great control and great influence over this format of propaganda, this man restricted the editors of the newspapers to what they could and could not print. D.O.R.A The Defence Of the Realm Act. This act passed in 1914 gave the British government wide-ranging abilities to control many aspects of people’s daily lives. Land and buildings were allowed to be seized as well as industries if they were important the war effort. The defence of the realm act also restricted what the public knew about the war. It did this by censoring all of the media which was available to the public. The government also censored what was told to the British media about the war, this included censoring foreign press and foreign information. The government immediately took control of important industries to the war such as the coal industry, it did this so that the supplies from the industries could be used to support the war effort instead to private profit being given to the owners. The defence act was crucial in the way propaganda influenced people as this Act, restricted the types of propaganda available and provided the fuel for the propaganda fire. D.O.R.A was responsible for the over-exaggerated press about the tanks. If D.O.R.A had not restricted the information which was to be shared with the general public the support for the tank in the form of war bonds and recruitment would lower significantly and the general support for the war effort would also lower as morale would be lost. Hence as a part of propaganda the Defence Of the Realm Act was very important as this act secured how the war effort mainly on the home front would be marketed and justified. The British also cut the German transatlantic cables so that they could not communicate with any British media so the truth of the war would be kept a secret. The Tank This combat vehicle was used in the great as the British’s statement of power and advanced technology. Under the 1914 Defence Of the Realm Act, the British press was given the information that the tank was the Allies new secret weapon which was a main contributing factor on the home front to the British successes. In actual fact the tank was not such a successful weapon it was slow and sluggish and often got caught in mud as battles ensued making the tank an ineffective weapon in these situations. However the tank did have its positives it was a very strong vehicle which could withstand heavy fire and arsenal. Hence the tank was very good at attacking and taking the offensive however when it came to defending its acquired position and maintaining a strong barrier of defence the tank was not very good at this, it was also at fault when it came to strategic retreats. In the papers the British media projected the take as an influential weapon in the war on the home front however it was not as effective as the public thought it was. The media received over-exaggerated details of the tank’s performance as the British government wanted to keep up the morale of the public so that they would not lose faith and consequently lose their confidence in the war effort. An example of this is the battle in Cambrai in Northern France in 1917 where the British opened an attack with a raid of around 400 tanks, the first in military history of this scale. The British drove an 8 kilometre salient in the German lines however lost most of this newly acquired land due to the tank not being able to hold it’s position. The British press made this out to be a British victory, when it was actually a draw due to the British not being able to use the tanks to hold their position. The British wanted to raise morale and promote the influence of the tank by producing films such as the Dick Dolan film which was used to promote finances in the form of bonds for the British tank. The British government were actually playing the proverbial double-edged sword by not only raising morale, confidence and support for the war effort and money for the tank and the war effort on the home front, they were also giving the British public a belief, a belief that made them feel as if they were apart of the war and they influenced the war a lot. Objectives of propaganda Recruitment of men One of the primary objectives of propaganda was to recruit men to fight in the war on the home front mainly; this type of propaganda was promoted mostly during 1914-1916 before conscription was introduced in January 1916. Recruitment according to he book British Propaganda during the First World War by Sanders M and Taylor P. Recruitment was the dominant theme of domestic propaganda. This was because of the enormous casualties on the western front due to the conditions upon which war was waged of that time. During this main phase of recruitment propaganda in the first world war the PRC, Parliamentary Recruitment Committee was the most important recruitment committee. Recruitment was the main contributing factor to the enlistment of so any soldiers during the war. I believe recruitment was important as this attracted a lot of men to war when participation in the war was not mandatory. Therefore recruitment committees such as the PRC had to produce recruitment propaganda which they thought would most likely appeal to the public’s eligible soldiers as without these men the defence of the western front would not have been possible. Hence the recruitment committees used propaganda like the memorable ‘GO!†¦Ã¢â‚¬ ¦. it’s your duty lad’, this poster depicts a mother type figure telling and gesturing to a man, which is most probably supposed to be a son like character to go and fight in the war. This poster was not only used to recruit men to join in the war effort but to tell the female members of that man’s family that this is how they should behave. They should tell their respective husbands, fathers, sons, uncles or brothers that they should go to war to defend the country. This opinion is simply justified in the poster with the words ‘It’s you duty lad’, this not only gives the person who has already decided to join the war a reason to go to war, but it also puts a morale obligation on the men who are not enlisting to go to war that they should. At the bottom of the advert is the words ‘ Join to-day’, this I believe is a final prompt to join the army. The text is obviously just as important as the picture as the mother type figure seems to be gesturing towards the words. Also the words are in an uppercase font so that if a person is far away they may not be able to see the illustration but they will see the wording. Another poster which promotes enlisting in the army but is apparent from a different approach is the ‘Daddy what did YOU do in the Great War.’ This depicts a girl child sitting on the lap of her father sometime in the future after the great war and a boy child sitting at his feet playing with some toy army vehicles. The girl is reading a book when she asks the question indicting she is reading some sort of history book. The father is obviously contemplating the question and has a worried look on his face. This image is meant to depict the child getting ready for her father’s response about he was in the war fighting for what he believed, while the father ponders how he is going to tell his proud daughter that he was a coward and did not enter the war. This plays on the conscience of the observer who will put himself in that situation. Of course this person does not want to have to play this scenario so they enlist to show they are not cowardly. This poster basically says join the army and defend your family and country and be a hero, or do not join and live your life as a coward. The advert obviously puts forward the statement that the war will not damage the sociality of Britain much as the people in the advert seem to be well off and happy. Eventually as the expectations of a short war diminished so did the amount of volunteers who were signing up to join in the war. This made the PRC obligated to produce a sustained campaign so that those who could not fight could still help in the war effort and propaganda started to be directed towards all people. Open propaganda posters were starting to be produced such as some forms of the ‘Your country needs you’ posters. These appealed to everybody as they simply said, ‘Your country needs you’, which allowed anybody to look at these posters and decide that they can do something which will in some way aid the war effort. Women and Food Rationing As well as men there was propaganda for women, some of this propaganda was used to promote the start up of the women working in fields. This was to grow crops and develop farming methods so that people could eat as there were restrictions on the amount of food which entered the country due to boats being sank on their way to bring food supplies back to the country. The women’s effort in growing crops saved the British economy money and men by farming for themselves so more money and men could be devoted to the war on the western front. Food rationing propaganda campaigns were mainly aimed at women, as they were the ones at home and they were the only option, the men could not do it as they were supposed to fighting in the war. The children could not do it, as it was hard work and a huge responsibility. Also the older generation could not do this as the might be quick enough or strong enough to do the job, this left only the women. This promotion aimed at people to grow their own food saved ships, money and men. The women who took part got out of it a sense of responsibility and pride. As well as propaganda actively advising the women to do productive things to aid in the war effort women were also wanted to tell their respective male members of their home who were eligible to fight, that they should go and join in the war. The reason why the person who persuades the man to go to war is depicted as a woman in many pictures is because women are the natural companions of men, husband-wife, and brother-sister. An example of this is the poster ‘Women of Britain say-Go!’ This depicts a women, of a motherly look being embraced by her daughter and young child while they watch their husband and father respectively go to war. This I believe is trying to show that the women who are supposed to be saying this are supposed to try to have courage and say this to their husbands, this is put forward and justified that this is the woman’s obligation to do so. Even though this advert is primarily aimed at women it’s main incentive is the recruitment of men so the importance of recruitment is still an underlying feature and so is the influence of women. Skilled Workers In 1915 the first major problems of the war arose for the government, as the war drew to a stalemate on the western front, it was realised that the planning made for munitions needed during this predicted ‘short war’ would not be sufficient to last much longer. Most worryingly to the government was there were not enough bullets, shells and armaments; this meant that the forces on the western front would be powerless to stop the German’s onslaught. New recruits and soldiers had to train with wooden sticks instead of real rifles due to this shortage. There started to be reports that soldiers had started to be limited to the amount of rounds they were allowed to use against the enemy. The name the ‘Munitions Crisis’ came about because this information was leaked to the press who found out and wrote about it in their paper, the Daily Mail had the highest circulation at that time. To prevent this the government s parties joined together to support the munitions crisis. Lloyd George was made the Minister of munitions. The skilled workforces were asked to remain in the industries that needed them and not the industry which paid them the most. The government wanted these people to stay in these work forces to help in the manufacture of munitions for the war so that it might carry on and not grind to a stand still. The propaganda for skilled workforces played on the sympathetic and dutiful side of the skilled workers it made them feel like they were turning their back on the country in its time of need. Due to the then patriotic nature of the people in those days this would have justified their minds over whether they should go where they want or go where they are needed. Hostility towards the enemy To justify the event of going to war against another country the British government used propaganda to put forth a bad image of its enemy; in almost every scenario of propaganda this was apparent and was, in every scenario, at least bias against the enemy. This propaganda was used to settle the uneasiness of the British people about war and that sometimes sacrifices have to be made to win against evil, the enemy. This type of propaganda totally justifies every aspect of war. In the propaganda leaflet ‘Red Cross or Iron Cross’, a symbol of intense cruelty is used to generate hostility towards the enemy. This picture depicts the supposed cruelty of the German people. It depicts and explains in the poster that a wounded-emphasis on this word meaning unable to defend himself, soldier lies on the floor begging for water. The nurse pours it only the floor before his very eyes while the Kaiser looks on and approves with a smile. The nurse and the Kaiser symbolise the two ends of the German people. The dictator and the nurse, the picture shows that is the two extremes of the German people are cruel then everyone in between is cruel as well. This shows that the one person who is not supposed to be biased and is generally supposed to help you is just as cruel as the Kaiser himself. She is obviously not being forced to do this and by the expression on her face she enjoys it. I believe that this form of propaganda promotes hatred towards the German people and makes people feel like they must do something to stop this ‘supposed’ evil from happening it also justifies why they are fighting in the first place. The promotion of morale Propaganda was not usually specifically used to target the promotion of morale it is just a by-product. However morale is just as important as by raising morale, interest and support for the war on the western front is increased. Morale was mainly promoted in newspaper articles where reports from the war had been written under the censorship of D.O.R.A, they usually contained biased opinions on actual events so as not to dishearten the British with any bad news. Bad news was seen as unnecessary by D.O.R.A as bad news was only detrimental to the public and that is not what they wanted they wanted full support and confidence in the war effort. When morale is high people believe in what they are doing so where war is concerned if morale is high then people believe that they are doing the right thing and that they should continue. The promotion of morale was not only advantageous to the war effort it also helped financially where it came to bonds. People, as in stocks and shares, bought into bonds they had confidence in. Tank bonds were quite popular, as the British media had been promoting the image of the tank through reports they had received, even though in actual fact the tank was not a very effective weapon at the time. This was the same with war bonds, morale was high because of reports of how well the war was going when in actual fact it was not going as well as everybody thought it was, yet there was quite a high demand for war bonds. The importance of Propaganda in the Great War John Buchan said in an extract from ‘The Pity of War’ by Niall Ferguson, †So far as Britain is concerned, the war could not have been fought for one month without its newspapers.† In part I agree with this point as propaganda was used through the news to influence peoples views. The views about the progress in the war were all constant and uniform with only a difference in the style of the description. This is due to D.O.R.A censoring what is to be seen by the general public. This constant promotion of the war with a constant supply of good news followed by great news morale was raised and therefore propaganda had served its purpose. The statement I have just written can be supported by Lord Beaverbrook’s statement,†(The newsreels were)†¦the decisive factor in maintaining the morale of the people during those black days of the early summer of 1918.† By the ‘black days’ he is referring to when the Russians surrendered, the Ludendorff offensive was put into action, Britain were retreating and the Naval restrictions and food shortages. Through all of this propaganda in the media kept the morale high throughout Britain. Propaganda during the war helped in promoting money for war bonds to keep the war going during such troubled times as when trading with other countries was restricted and the munitions crisis. Propaganda through biased promotions of how successful the defence of the home front was and how successful the tank was helped to get people interested in buying war bonds and tank bonds. So the money invested in the war was increased so better training and weaponry could be used during the war which would and did increase the chances of success. †Good propaganda saved a year of the war, and this meant the saving of thousands of millions of money and at least a million lives†, Lord Northcliffe. Due to propaganda the war was probably cut by a significant time period which saved money and lives. Propaganda used in the munition crisis saved the British from potentially losing the western front due to lack of armaments and ammunition. The civilians were the most important people in the latter war period as with conscription you had to join the war but with civilians keeping their morale up was one of the most important things during the war civilians lives and homes were destroyed, the civilians were the ones being starved. The government had to keep the support of the people during a war, which is now effecting them. Propaganda increased the amount of people involved in the war including women who helped by working on fields to grow crops to eat so that lives would be saved in that food would not have to be imported in from other countries. This would have boosted the morale of the women and saved money and lives by the production of home-grown crops. Of course propaganda was very influential and important from 1914-January 1916, when enlistment was not mandatory propaganda was used to recruit men to fight in the war, without these meant the war could not even have begun to be a war. There would have been people volunteering for the army anyway but propaganda increased this volunteer ratio which meant more men were there to fight for their country. With the high casualties of the Great War recruitment was essential. Propaganda must have been influential as a Nazi propagandist said ‘Germany lost because of propaganda’. During World War II the nazi’s used propaganda highly to their advantage to take power in Germany. However propaganda did have its limitations, people did not only depend on propaganda to win the war. The men battling against the enemy were not even effected by propaganda, as there was no point, it would be impossible to influence someone about a situation which there experiencing first hand. If propaganda was important then why was it not used on one of the most important factors, the men who were fighting. In time when the war was going on people were raised with a high sense of patriotism to their country so it is possible to say that these people may have volunteered to fight in the war no matter if they were prompted to or not. The honour in defending your family and country against the enemy was something everyone was raised to believe in, in those days. George Weill commented, ‘each of the warring nation’s persuaded itself that its government had neglected propaganda, whereas the enemy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦had been most effective’, in these other states propaganda was free to flow throughout the country and most likely it did. Therefore this argument that a country lost the war due to propaganda seems like a front. I believe this front is an excuse to take the blame off themselves by saying that we lost the war due to propaganda and not because of our ability to fight in wars. As I believe that these countries felt it would be more appropriate and less humiliating to blame something which sounds insignificant like propaganda, rather than blaming their own abilities which were considered significant aspects in defending their country. I believe that propaganda was important in the Great War but only to a certain extent, it was very good for the preparation of war but did nothing to influence the actual battles themselves. Propaganda did not help a soldier to fight better; it may have given him an incentive but did not get him to fight better. Propaganda was mainly used to influence the people in Britain, but as soon as the required task was achieved the propaganda ceased. For example once a man had enlisted as a soldier propaganda became ineffective. It was very good for raising funds, morale and hostility all the things needed to battle in the war but the eventual outcome I think was down to the people who were effected by propaganda least, the soldiers. I can put my thoughts into this analogy, propaganda is the fuel which is placed upon the wood to help a fire burn the soldiers are the fire. Without the fuel the fire burns but not as brightly or with as much vigour, however without the fire the fuel is useless.

Globalisation leads to the homogenisation of culture. Discuss Essay

Globalisation leads to the homogenisation of culture. Discuss - Essay Example Globalization has brought many hopes to such countries as they can utilize the expertise and technology of developed countries for the mobilization of their idle resources. Another important aspect of globalization is the cultural homogenization. The exchange of labour force across the boarders is a common thing at present because of globalization. Outsourcing and offshoring of business are common things at present which need the interaction of multicultural workforce. In short globalization has forced the world to develop towards a common culture. This paper briefly analyses the homogenization of culture as a result of globalization. Berry, (2008) has defined Globalization as the multiplicity of linkages and interconnections between nations (Berry, 2008, p.329). Kalantzis & Cope (2006) have referred globalization as the enemy of diversity (Kalantzis & Cope, 2006, p.402). Peng, (2009) has argued that Globalization brings closer integration of the countries and the people of the world by acting like the swings of a pendulum (Peng, 2009, p.19). Globalization has been defined in many ways by different people. It is the sum of all the definitions given above. The essence of Globalization is the unification of global culture for the collective growth. The major enemy for economic growth in many countries is the conflicts between countries. For example, the conflicts like India-Pakistan, Israel - Palestinians, US-Afghanistan etc are causing immense damage to the economic development prospects of these countries. Many people argue that the current financial crisis in America was the child of different wars America engag ed in different countries. Pakistan also is a victim of underdevelopment because of the increasing conflicts even inside the country. In short, conflicts and wars can retard the economic progress of a country. On the other hand,

Assess the role of the French Revolution in the Rise of Nationalism Essay

Assess the role of the French Revolution in the Rise of Nationalism - Essay Example Originally, the revolution was seen as an accepted rebellion against the supreme power of the king and against the civil liberties and wealth of the selected few, however, they were carried out in the name of liberation, egalitarianism, and fraternity. Nevertheless, in actual sense it resulted to the loss of liberation, tyranny, and nationalism, additionally, the revolution was due to a detestation of tradition and yearning to utilize the power of the state to generate a new-fangled order. Therefore, people were bestowed new identities as citizens of the state, but to put an end to the resistance towards revolution and the new order, about 18,000 - 40,000 people were killed.3 Thus, because of the death of many people, the revolution was not capable of establishing a long-lasting system of governance, hence, in the subsequent century; France could be ruled differently as a republic, a tyranny, a legitimate realm, and two diverse empires and under several dissimilar constitutions. In addition to that, the following incidents caused by the revolution encompass the Napoleonic wars, the re-establishment of the realm, and two extra revolutions as recent France developed.4 Moreover, numerous incidents took place during the revolution that started from the very significant function of National Assembly beginning 1789 to 1791.5 This was followed by the collapse of the fort of Bastille, assertion of human rights, the detention of king and queen that was later followed by their murder, stop of the reign of terror with Robespear. Furthermore, revolution put an end to tyrannical and corrupt rule in France, judicious thoughts overthrew the orthodox, limitless monarchy, and feudalism was discarded.6 On the other hand, revolution had also consequences on the world in which it provided recommendation to the world that the king can never be an emissary of God but of people. Revolution also

How Will Astronomy Archives Survive the Data Tsunami Case Study

How Will Astronomy Archives Survive the Data Tsunami - Case Study Example Archives operate within an environment where resources, mostly financial are limited (Chaisson & McMillan, 2011). When the response time for astronomy queries increases, so is the cost of obtaining data from the archives. This impresses on the need to search for further technological techniques, which are more efficient and cost effective. Various performance degradation issues associated with the growing trend are indicated by the archived astronomical data. First, there is growth in the usage of the archived data, increasing the access and queries associated with the archived data sets. This effectively reduces the efficiency of data access, while also increasing the response time involved in queries (Berriman & Groom, 2011). The decreased efficiency and increased response time has the effect of making the study into this field less efficient, thus discouraging the widening of the knowledge base in astronomy. Most significant is the fact that, the growth in archived astronomical da ta increases the demand for such data, encourages the creation of more sophisticated queries and analysis techniques, which in turn increases the storage, computation and database costs (Berriman & Groom, 2011). This serves to make the access to archived astronomical data more expensive for users. Additionally, the increased volume of archived astronomical data means that it is now more accessible, thus influencing the research undertaken in this field, since most researchers are now using the archived data to undertake their research, at the expense of newly acquired data (Chaisson & McMillan, 2011). This practice is detrimental to the growth of astronomy, since new research and enquiries are rarely made, thus making new discoveries and innovations in this field impractical. The effect of this is to limit the knowledge base of the astronomy field, while also enhancing the regurgitation of data and provision of redundant and irrelevant study findings (NRC, 2011). The essence of rese arch is to promote new enquiries and discoveries in certain field, with a view to creating new knowledge, while also enhancing creativity and innovation in solving the problems associated with the field (Berriman & Groom, 2011). With a continued publication of more papers using the archived data sets, the hope of new discoveries and innovations in this field is extinguished. The increased volume of archived astronomy data has also caused performance degradation of various astronomical data institutions such as NASA’s Infrared Processing and Analysis Center (IPAC) and Infrared Science Archive (IRSA), through affecting their reporting abilities (Berriman & Groom, 2011). Following these performance degradation issues, a need for alternative archival techniques has risen. One such alternative archival technique is graphical processing units (GPUs), which is a technique developed to enhance the output of an image that occurs on a display device (Berriman & Groom, 2011). Neverthele ss, while this technique is meant to help in reducing the inefficiencies associated with large volumes of archived astronomical data, the technique has proved to be ineffective due to various reasons. First, the technique is only applicable in graphic-like

International business Essay Example | Topics and Well Written Essays - 1000 words - 1

International business - Essay Example The foundation of this approach is that the developing country takes up industrialization and upgrades its own industries by capitalizing on the learning opportunities that are made available through its external relations with the more advanced countries. Japan is the primary source of inspiration for South Korean business because it has been the hub of industrialization in the post war scenario. Manufactured goods and primary commodities arrived mostly from Japan, which has also been the largest source of Foreign Direct Investment in South Korea. Diversification, stabilization and growth momentum are three aspects of the Japanese economy that have been vigorously adapted by South Korea. For example, in the post war reconstruction scenario, the South Korean state undertook early import substitution projects in cement, fertilizers, oil refining and synthetic fibers, utilizing Japanese imports as a means to standardize and develop its own products. Kim (1987) has explained how the Japanese tradition of considering bureaucratic careers as a means of legitimacy for State initiatives was also followed in South Korea, where the bureaucracy and the military have managed to retain themselves as elite groups. The most powerful bureaucratic organ was the Economic Planning Board, which coordinated economic policy through a control of the budgetary processes. Managers of the EPB were promoted into ministries, which produced strong ties between the regime and the largest conglomerate businesses, Chaebol, paving the way for rapid economic development by establishing its legitimacy in accordance (Evans, 1995). These Chaebols like Samsung and Hyundai were modeled along the lines of Japanese firms such as Sony and Toyota a group of formally independent firms that are operating in diverse industries and are controlled by family members, congregate into a large business group that is able to overcome market imperfections through the creation o f

FEASIBILITY REPORT ON A CALL DIRECTORY SUPPLIER Research Paper

FEASIBILITY REPORT ON A CALL DIRECTORY SUPPLIER - Research Paper Example Therefore, the Reens Nigria Limited will purely sell directional information to its customers. Nonetheless, the information is intended to change very moment; thus, the company has considering running or operating on state of heart information providing service that will ensure that the customer is provided with accurate information (Dowling and Reinke 47). Additionally, the same information devises shall ensure that the customer never fails to be informed on their concern. Notably, the company will deal with professionals who will be able to multitask, in this sense they will be able to provide the customers with all the information that they require only on a one call service. Moreover, the company intends to tell on providing entertainment information including information clients on what movies are scheduled in their cinema halls. The Reens Nigria Limited intends to make its services affordable to its entire customer. Notably, it call service number 07009009000 will cost a custom er N30 per minute of call. The calls will be on second billing and will be available for customers using landline phones as well as mobile phones. The company’s head office is physically on the Plot 6A Tecee Drive, in the Ehoru Estate along School Road, Elelenwo, and Port-Harcourt of the Rivers State. The call center agents are expected to be friendly and accommodative of the clients’ questions and concerns of their directions; below are some images expected of our call center agent. Pictures retrieved from http://www.canstockphoto.com/images-photos/callcenter.html. Pictures a, b, c, e, f, and g show our clients at work while d shows the network of client that each of our call service employee can service with 59 minutes. Notably, pictures a, b, e, f, and g show how workers at the call center will be verifying clients’ information for accurate information delivery. Introduction Many people usually seek information concerning place, transport systems, and enterta inment services. Most of this information is usually available at the disposal of persons seeking such information. Therefore, it will be quite advantage to the clients and persons seeking such information. However, it will be vital for the Reens Nigria Limited to seek the use of numerous technologically related business ventures that will help it ensure that it has all the information that the client may require. It should be noted that failure to provide sucking formation needed by the client will be deemed as a failure on the delivery of the company and this may lead to bad reputation; thus, affecting the functionality and profitability of the company (Dowling and Reinke 72). The Reens Nigria Limited aims at providing local and to certain level, long distance telephone services. Therefore, it must seek the consultation and collaboration of advanced technologies in the communication sectors that include wireless communication services, fiber optics, internet, and satellite service s. Additionally, since Reens Nigria limited is not only encompassed with providing geographical information only, but also entertainment information services, Reens Nigria Limited must incorporate cable TV systems to help it in providing the entertainment services. The use of high speed internet will never be an option but a must thing for the Reens Nigria Limited (Abels and Klein 132). It is through such speedy internet services that it can access Google maps among other GPR services to provide information to the customer without delay. It should be not

Legal Environment assignment Case Study Example | Topics and Well Written Essays - 1500 words

Legal Environment assignment - Case Study Example The defense has challenged the application of subsection (4) (c) and (5) (c), and has justified the action of the defendant for non-submission of the documents as per the injunctions of subsection (3). The counsel of the defendant referred to the decision of the district judge, and focused upon the true and legitimate interpretation of the subsection (6) (b), the submission of the defendant stated that 'It is a defense for the defendant to prove that he has a reasonable excuse for not providing a document within three days of the interview'. The legal issues in the case have been the raised and addressed. It was observed that two subsections have been taken as assumption with reference to the false immigration document submitted during the journey. If the defendant is able to justify his non-submission of the document, his actions can be regarded as legal by virtue of the provisions of subsection (7) (b) (iii), as per which 'the defendant had handed the false passport that he had used to his facilitator in circumstances where it would have been unreasonable to expect non-compliance with his instructions to do so'. As per the district judge, the subsection (3) and (6) (b) are applicable on the immigration document which has been in the possession of the defendant during his journey, however the subsection is not applicable provided that it has been proven that the immigration documents never existed. The claim ca neb verified through revision of the official records of the Immigration Department. Such issue further procl aimed that 'it was not open to the appellant to rely upon the fact that he had been unable to provide a genuine immigration document within three days of his interview'. However, the district judge has contended that the application of the two subsections is legal, and the subsections can be referred to during the discussion of the contentious issues related to the false immigration document. However, the appellant's alternative case has been disqualified, because 'he had not demonstrated that it was unreasonable to expect him not to comply with his facilitator's instructions to return the false passport'. The defendant has claimed that the mention of adverbial in the subsection signified that 'only relevant provision of subsection (3) shall be submitted within three days', thus providing exemption to the defendant. Which technique(s) of statutory interpretation do you consider that the Lord Chief Justice employed in the case Give reasons for your answers. According to the Chief Justice the subsection (4) (d) is related to the situation when the defense is implicated for the submission of the false documents, therefore the application of the subsection (3) has been declared as restricted, whereas the defense is obliged to submit his documents within three days of his interview. According to the judge, the application of the subsection (4) (d) is justified provided that the false documents are submitted by the immigrant after the charges are levied against him, therefore the conviction under section 2 is not possible until the period of three

Reflaction paper Essay Example | Topics and Well Written Essays - 500 words

Reflaction paper - Essay Example The thesis is persuasive and makes me inspired about the need to monitor multinational businesses. The new idea is that local irrespective of the social class has a voice that needs to be listened to when making critical decisions in the organization. I got sick by inhaling poisonous gasses that were being emitted by a certain manufacturing company. This experience makes me understand the article. Environmental policies have a direct impact on our lives. The main point is that the environments that people are living in have a direct impact on their health and their sustainable future. For instance people who are not educated and living in poor areas are likely to be affected by diseases. I think the thesis has expounded effectively on the need to live in a healthy environment and seek more education in order to live a sustainable life. The thesis is persuasive because it highlights the major aspects that affect the current population. The new idea to me in this article is that women’s education has an impact on the number of children they conceive. Having dealt with children from lower social class makes me understand the article better. Physical environment has a major impact on women lives. Women living in better environment have access to information, an aspect that makes them live a better and healthy life. I think the success of women in the society depends largely on their place of residence. The main point is persuasive and provides information on the current disparity among women in the society. This is not a new idea because women who are brought in well up families have access to basic education, health care, and exposure, an aspect that makes their future to be brighter. Having friends from higher and lower social class makes me understand the article better. The identity of a mother defines that of a child. The main point is that the character of the children is nurtured by their mothers. This thesis is not persuasive.

Declaration Of Independence Essay Example | Topics and Well Written Essays - 750 words

Declaration Of Independence - Essay Example What led Jefferson to prepare this document anyway? What did the document declare? This essay sets out to answer these two questions and to show that the Declaration of Independence was because of pressing international issues in 1776. This will be achieved by investigating the many imitations and documents that have spawned since 1790 and offering comparisons of how it was received in the past and at present in and beyond the U.S. This would eventually lead us to draw inferences regarding reflections on the afterlife of The Declaration of Independence and probe the modern conception of rights, both collective and individual. Discussion First, it would be beneficial to understand the just what the declaration declared before we can be able to show its international context. Jefferson’s Declaration of Independence announced the emergence of the U.S into the international scene. For starters, before the Declaration of Independence, the term â€Å"United States of America,† had not publicly been used anywhere. This is expressed explicitly in the opening paragraph of the document, which states that the states representatives were bringing forth the thoughts of mankind, the reasons why united people had made a choice to assume the equal and separate station among the powers of the earth to which God and Law of Nature entitle them. The phrase, â€Å"powers of the earth,† can be seen to signify other sovereign states, which can be considered as the Declaration addressing an immediate international audience. I was the intention of the U.S to join the other sovereign states I the world on an equal level as an â€Å"Independent and Free State,† with full powers to conclude peace, establish commerce, contract alliances, levy war, and to carry out all other things and acts which independent states had the right of doing (The Declaration of Independence as Adopted by Congress). That intention by the U.S announced tit option to join the internatio nal community of Free and Independent states instead of the British Empire. Therefore, we can assert that the Declaration of Independence was actually a declaration of interdependence. The primary intentions of the Declaration of Independence were to legitimize the civil within the British Empire and make it a lawful war between states. By declaring American colonists as outside of hi protection, George III had turned them into rebels. Therefore, there was a need for the rebels to transform themselves from rebels to legitimate colonists. International recognition for this cause and foreign support was thus imperative. This motivation for internationalization was made clear by Paine in 1776 via his argument that custom of nations required that America had to make a declaration of Independence before any European power would attempt to mediate peace between Great Britain and Americans. Obviously, Spain or France could not help any persons they considered as rebels against another mona rch. In addition, for Americans to be considered as reliable trading partners, they grievances needed to be put before foreign courts in a persuasive manner. According to Paine, this would be impossible without the Declaration of Independence, which would ensure that the U.S took rank with other nations (Paine). According to the records of the Continental Congress, there was a strong link between the demands of International Relations and the Declaration of Independence. A resolution was tabled in Congress by Richard Lee in 1776 declaring colonies independent and at the same time, urged Congress to put in place measures that would affect the formation of foreign Alliances. This resolution was consequently adopted by Congress announcing the

The benefits associated with exercising Essay Example for Free

The benefits associated with exercising Essay 1. Exercising lowers your risk for disease There’s no question losing weight is good for your health, and kicking your fitness up a notch has even greater benefits. Regular exercise has been shown to boost mood and banish anxiety, and lower your risk for stroke, Type 2 diabetes and certain types of cancer. It can also help you fall asleep quicker, and into a deeper sleep (just don’t exercise too close to bedtime). All great reasons to get your body moving on a daily basis! * It burns off blood sugar Recent Czech research showed that three months’ strength training improved insulin sensitivity in men with insulin resistance. A British study confirmed that exercise was linked to reduced metabolic syndrome—and that people who were unfit to start with benefited even more from the physical activity than those who were reasonably fit when they started. * It controls weight Exercise burns calories so you lose, or at least don’t gain, weight. A recent study showed that among people whose BMI averaged 41 (that’s morbidly obese) those who lost just 7 percent of their body weight through regular exercise regained healthy blood pressure and triglyceride levels, and the inflammation in their arteries dropped by between a quarter and a third, even though their BMI still averaged 38 (still too high). Numerous studies have confirmed that you don’t need to be skinny to be physically fit. * It cuts total cholesterol The major and most important effect of exercise is to raise levels of â€Å"good† cholesterol, thus reducing total cholesterol levels. An international review of multiple studies revealed that adding exercise to a weight-loss diet not only raised the good cholesterol but also increased the benefits of the weight-loss program and reduced triglycerides and blood pressure. * It reduces your heart rate Every 60 seconds, the average couch potato’s heart beats 70 to 75 times. An active person’s heart, on the other hand, is so strong that it can pump the same amount of blood in only 50 beats. That’s 36,000 fewer beats every day and 13 million fewer by the end of just one year. Exercise strengthens your heart and saves it having to work at a higher rate all the time. * It breaks bad habits In a study of 280 women, U.S. researchers found that those who gave up smoking were twice as likely to stay smoke-free—and gained half as much weight—as those who gave up without exercising. * It lifts stress and sadness The positive effects of exercise on mood were demonstrated in a British study where sedentary adults were randomly assigned to moderate intensity aerobic exercise, stretching exercises or none at all, for 12 weeks. Those in the moderate intensity group reported reduced tension, anxiety and confusion. The others did not. Additionally, a Berlin study revealed that just 30 minutes a day of exercise can be more effective than antidepressant drugs in treating depression. Exercise stimulates the brain to produce endorphins—the body’s â€Å"feel good† hormones. It has two other advantages: it acts immediately and has few harmful or dangerous side effects. * It could save your life According to the World Health Organization, inactivity causes 2 million deaths worldwide annually and is a major factor in breast and colon cancer, diabetes and heart disease. The World Hear Federation believes that inactivity is as bad for you as smoking a pack of cigarettes a day. 2. Be a good role model Child obesity is becoming a serious problem. Approximately 26 percent of Canadian kids aged 2-17 are overweight or obese. Even scarier, stats show that for the first time ever, today’s children will have a shorter life expectancy than their parents. With school gym programs being reduced and  screen time on the rise, we need to be our kids’ fitness role models. Encourage fitness by taking family walks after dinner, or trying out the Family Circus class. 3. Exercise boosts energy Winded by grocery shopping or household chores? Regular physical activity can improve your muscle strength and boost your endurance. Exercise and physical activity deliver oxygen and nutrients to your tissues and help your cardiovascular system work more efficiently. And when your heart and lungs work more efficiently, you have more energy to go about your daily chores. 4. Fully enjoy the things you love The more fit you are, the easier it will be for you to take part in the activities you enjoy. Whether it’s going for a hike and experiencing the outdoors, or playing with the kids, you’ll find yourself more able to keep up, and less short of breath. 5. Ease back pain and improve your posture A daily regimen of stretches and exercise can also do wonders for your back. By strengthening your core abdominal muscles, you’ll increase your overall strength, taking the pressure away from your back and helping to alleviate any existing back pain. 6. Take some time for yourself Whether it’s an early morning jog, an afternoon cycle class or a late night walk with the dog, solo exercise gives you the opportunity to have a few moments of peace and quiet, think about future goals, and take some much-deserved â€Å"you† time. It’s also the perfect excuse to listen to your favourite soundtrack while you work out!

Hamstring Tightness Is Common Health And Social Care Essay

Hamstring Tightness Is Common Health And Social Care Essay Among the muscle undergoing adaptive shortening, hamstring is the one commonly going for adaptive shortening. The hamstring comprises of three large muscles namely semimembranosus, semitendinosus, and bicep femoris which arises from the tuberosity of ischium. They are present over the posterior compartment of the thigh and span the hip and knee joints. Hence they are the extensors of the hip and flexors of the knee. Hamstring tightness is common in normal individual because of immobilization of a tissue in a shortened position results in adaptive shortening. As the muscle shortens, its elasticity of the normal tissue was decreased and a change in the length tension relationship of the muscle, loss of flexibility also occurs. Hamstring tightness could make the musculo tendinous unit more susceptible to injury, increase resistance to various anatomical structures, which may lead to overuse syndrome. Tightness could also leads to pathological conditions at the joint on which the muscle acts, especially on a muscle like hamstring which passes over the two joints. Muscle tightness has a significant impact on neuromuscular control. Muscle tightness affects the normal length tension relationships. When one muscle in a force couple becomes tight or hypertonic, it alters the normal arthrokinematics of the involved joint. This affects the synergistic function of the entire kinetic chain, leading to abnormal stress, soft tissue dysfunction, neural compromise and vascular/lymphatic stasis. Muscle tightness also cause reciprocal inhibition. Increased muscle spindle activity in a specific muscle will cause decreased neural drive to that muscles functional antagonist. This alters the normal arthrokinematics of the involved segment. Flexibility has been defined as the ability of a muscle to lengthen and allow one joint (or more than one joint in a series) to move through a range of motion. Anderson and Burke defined Flexibility as the range of motion available in a joint or a group of joint that is influenced by muscles, ligaments and bones. Loss of flexibility means decreased ability of a muscle to deform. Loss of flexibility may lead to decrease in lumbar lordosis, reduction of muscle strength and quadriceps dysfunction during gait, lumbar pelvic rhythm was disturbed, anterior pelvic tilt was restricted, lumbar motion was increased. Excessive mobility of lumbar spine leads to overstretching of lumbar ligaments and consequently pain and instability. (Levangie and Norkin, 2001) Loss of flexibility can also cause pain arising from muscle, connective tissue or periosteum. (Hardy, 1989; Tillmann and Cummings, 1992) With regard to important role of hamstring flexibility restoration of its normal length is necessary. Muscle tissue length is thought to play an important role in efficiency and effectiveness of human movement. Benefits of flexibility is to enhance the range of motion, improved body position, potential relief of aches and pain, protection against low back pain and injuries, reduction of post exercise muscle soreness, and promotes relaxation. Hamstring tightness can be measured using the (1) Active unilateral straight leg raise test, (2) Passive unilateral straight leg raise test, (3) Sit and reach test, (4)Active knee extension test. Straight leg raise test are widely used as a neurologic tests, hence they do not give valid measures of hamstring tightness because of pelvic rotation that occurs during the test. Active knee extension test is the reliable test. Continuous ultrasound therapy increases tendon length by changing their viscosity and plasticity (Ziskin et al, 1986). Skeletal muscles have a higher rate of absorption of ultrasound waves when compared to fatty tissue. (Dyson, 1987; Low and Reed, 1990). Elevation of collagen tissue temperature affects on mechanical and physical characteristics of tissues and facilitates deformation of the collagen. As pain and discomfort was reduced during stretching and collagen fiber ability to tolerate greater forces was increased. Ultrasound increases soft tissue extensibility and may be an effective adjunct in the treatment of knee contractures secondary to connective tissue shortening (Folconer et al, 1992). Static stretching allow the muscle spindle to accommodate, reduces their firing rate; hence static stretch is effective in increasing the length of muscle. (Gordon and Ghez, 1991). Longer hold times during stretching of the hamstring muscles resulted in a greater rate of gains in range of motion (Feland et al, 2001). Stretch duration lower than 30 seconds did not increase muscle flexibility (Beaulien, 1981). Static stretch of 30 seconds is sufficient to increases the hamstring muscle length. Combination of ultrasound therapy with 30 seconds stretch is more effective than ultrasound therapy with 15 seconds stretch in increasing hamstring flexibility (A.Akbari, H.Moodi, A.A.Moein, and R.Nazok 2006). Muscle energy techniques (MET) are manually applied stretching techniques that use principles of neurophysiology to relax overactive muscle and stretch chronically shortened muscles. Muscle energy techniques (MET) have the ability to relax overactive muscles or stretch tight muscles and their associated fascial components when connective tissue or viscoelastic changes have occurred. When using Muscle energy techniques (MET), it is important to relax/inhibit the neuromuscular component before attempting to stretch the involved musculature. Two fundamental neurophysiologic principles account for the neuromuscular inhibition. The first principle of Muscle energy techniques (MET) is post contraction inhibition / autogenic inhibition / post isometric relaxation. The second principle is reciprocal inhibition. Muscle energy technique produced an immediate increase in passive knee extension in individuals with hamstring tightness (Ballantyne 2003). Muscle energy technique is significantly improving the hamstring flexibility in collegiate males (Wassim .M et al 2009). 1.1 NEED FOR THE STUDY: Continuous ultrasound therapy, static stretching, muscle energy technique (MET) are significant in improving hamstring flexibility in individuals with hamstring tightness. These methods of treatment are well accepted and practised by various researchers according to previous literature, but there was no study to compare the effect of muscle energy technique ( MET) and ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. So the purpose of this study is to analyse the efficacy of muscle energy technique and ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. 1.2 AIMS: To find out the effect of muscle energy technique versus ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. 1.3 OBJECTIVES: To study the effect of muscle energy technique in improving the hamstring flexibility in individuals with hamstring tightness. To study the effect of ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. To compare the effect of muscle energy technique and ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. 1.4 KEYWORDS: Hamstring flexibility, Muscle energy technique, Ultrasound therapy with static stretching, Active knee extension test. 1.5 HYPOTHESIS 1.5.1 NULL HYPOTHESIS: There is no significant effect of muscle energy technique in improving the hamstring flexibility in individuals with hamstring tightness. There is no significant effect of ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. There is no significant difference between the effect of muscle energy technique and ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. 1.5.2 ALTERNATE HYPOTHESIS There is a significant effect of muscle energy technique in improving the hamstring flexibility in individuals with hamstring tightness. There is a significant effect of ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. There is a significant difference between the effect of muscle energy technique and ultrasound therapy with static stretching in improving the hamstring flexibility in individuals with hamstring tightness. II.REVIEW OF LITERATURE HAMSTRING TIGHTNESS: Worrel et al (2003) Stated that hamstring injuries in athletes is mainly due to the lack of hamstring flexibility. Kishner and Colby et al (2002) Stated that adequate mobility of soft tissues and joints is thought to be an important factor in prevention of injury (or) reinjury to soft tissues. Donald E Hartig et al (1999) Stated that increase in hamstring flexibility decreases overuse injuries in lower extremities. Sarhmann.S et al (1997) Stated that muscle tightness and hypertonicity has a significant impact on the neuromuscular control. Muscle tightness affects the normal length tension relationship. Bullock-Saxton.J, Lewit.K et al (1997, 1984) Stated that muscle tightness alters the normal arthrokinematics of the involved joint. This affects the synergistic function leading to abnormal joint stress, soft tissue dysfunction, neural compromise and vascular or lymphatic stasis. Ronald F, Zernickle et al (1996) Stated that extracting flexibility changes related with structural and physiological changes influence the level of physical activity. Zachazewski et al (1989) Stated that loss of flexibility of hamstring may lead to decrease in lumbar lordosis, reduction of muscle strength and quadriceps dysfunction during gait. Cummings, GS, Crutchfeld, CA, Barnes et al (1983) Stated that tightness is referred to mild shortening of a healthy musculo tendinous unit otherwise referred to as a mild transient contracture. A muscle that is tight can be lengthened to all but the outer limits of its range. Normal individual who do not regularly participate in a flexibility program can develop mild myostatic contractures or tightness, particularly in two joint muscles such as hamstrings, rectus femoris or gastronemius. Fox E.L et al (1979) Stated that flexibility enhances movement by improving body awareness with greater ease and dexterity. Lawrence Gold et al Stated that the hamstrings are the muscles that run from behind and below the knees up to the back of the thigh till the sitbones. Soft tissue injuries, knee pain, torn menisci, chondromalacia patella and poor posture often come from tight hamstrings. Tight hamstrings can prevent the individual from reaching full extension or from bending over completely. ULTRASOUND THERAPY WITH STATIC STRETCHING Shadmer.A, Astaneh.H.N, et al (2010) Conducted a study to analyse the effect of two different modes (Continuous versus Pulsed) in decreasing the shortening of hamstrings. Thirty non impaired men aged 20 to 30 years were included. Ultrasound was applied over short hamstrings. Hamstring flexibility was measured by passive knee extension test. Continuous ultrasound of 2W/Cm ², 1MHZ, five minutes and Pulsed ultrasound of 200 µs burst of 1MHZ, 0.5W/Cm ², five minutes was used. They concluded that the heating effects of continuous ultrasound may be more effective than non thermal properties of pulsed ultrasound for increasing the flexibility of shortened hamstrings. Meroni, Roberto, Cerri, Cesare Giuseppe, Lanzarini, Carlo, Barindelli, Guido, Morte, Giancesare Della, Gessaga, Viviana, Cesana, Gian Carlo, DeVito, Giovanni et al (2010) Stated that the gain in flexibility was maintained for a period of 4 weeks after the cessation of training. This improvement was more significantly noticed in active stretching group by using active knee extension test than the passive stretching group. Buker N., Aslan E., Kitis A., Carluk U et al (2008) Stated that the superficial (or) deep heat applications before static stretching exercises shows positive effects to increasing flexibility of hamstring muscles. Nichole Lee Lounsberry et al (2008) Stated that the ultrasound treatment produced greater immediate gains in hamstring extensibility than moist heat packs treatment. A.Akbari, H.Moodi, A.A.Moein and R.Nazok et al (2006) Stated that the gains in range of passive knee extension obtained in continuous therapeutic ultrasound and 30 seconds stretch group were significantly greater than therapeutic ultrasound and 15 seconds stretch group in subjects with tight hamstrings. Denegar C, Saliba E, et al (2006) Stated that 3 MHZ ultrasound provides superficial heating, 1MHZ ultrasound heats tissue at depth of 3-5 cms and is considered to be a deep heating agent. Odunaiya N.A, Hamzat T.K, Ajayi O et al (2004) Stated that statically stretching tight hamstrings for any duration between 15 and 120 seconds on alternate days for six weeks would significantly increase its flexibility. The effect was also sustained for upto 7 days post intervention. Trae Sakiyo Tashiro et al (2003) Stated that the clinically practical parameters of thermal ultrasound in conjunction with static stretching is an effective way of increasing hamstring extensibility but ultrasound application location didnt showed difference in increasing knee extension range of motion in a healthy population. C.D.Weijer et al (2003) Stated that the static stretching is one of the safest and most commonly performed stretching methods used to measure muscle length. Feland et al (2001) Reported that longer hold times during stretching of the hamstring muscles resulted in a greater rate of gain in range of motion. Prentice WE, McClure M, Becker RO et al (2001) Stated that when slow stretch applied to muscle, golgi tendon organ get stimulated and thereby muscle tension is reduced. This leads is to an increase in length of muscle. Robert and Wilson et al (1999) Stated that static stretching increases muscle length by allowing muscle spindle to adapt overtime and cease fired. It also elicits golgi tendon response and therefore provides an effective flexibility training stimulus. William D Bandy et al (1996) Stated that a static stretch of 30 seconds at a frequency of single session is sufficient to increase the muscle length. Bandy WD, Irion JM et al (1995) Stated that the duration of 30 seconds of stretching is an effective time of enhancing the flexibility of the hamstring muscles. Bandy WD, Irion JM et al , Lentell G, Hetherington T et al, Madding SW et al (1994 ) Stated that Static stretching is a method of stretching in which the muscles and connective tissue being stretched are held in a stationary position at their greatest possible length for some period. When using static stretching on a clinical basis, stretches should be held a minimum of 15 to 30 seconds. Chan et al (1993) Stated that tendon reaches greater temperature and heat more quickly than muscle and the tendon was able to maintain vigorous heating for longer period than muscle. Draper D, Sunderland S, Kirkendall et al (1993) Stated that tendon tissue is less vascularized than muscle tissue; tendons will retain heat for longer periods of time. Folconer et al (1992) Stated that ultrasound increases soft tissue extensibility and may be an effective adjunct in the treatment of knee contractures secondary to connective tissue shortening. Gordon and Ghez et al (1991) Stated that static stretching may be effective in increasing the length of muscle due to the prolonged stretching which allows the muscle spindle to adapt over time and cease firing. Low and Reed et al (1990) , Dyson et al (1987) Stated that low absorption of ultrasound waves is seen in tissues that are in water content (eg.,fat), whereas absorption is higher in tissues rich in protein (e.g., skeletal muscle). Warren C, Lehman J, Koblanski J, Strickler T, Malone T, Masock A, Garrett W et al (1990) Stated that ultrasound therapy can be used to target the collagen rich tendinous unit of the hamstring muscle because of its ability to penetrate deeper tissues, and shown that increasing the temperature of collagen to 40 ° Celsius will increase the elasticity of the tissue. This increased extensibility allows for an even distribution of force and reduces the stress on localized areas of the tissue. Gajdosik RL , Godges JJ et al (1989) Stated that a low intensity maintained stretch that is applied gradually is less likely to facilitate the stretch reflex and increase tension in the muscle being lengthened. This is called static stretch. Ziskin et al (1986) Stated that an increasing in tendon length following continuous ultrasound therapy is due to change of their viscosity and plasticity. Beaulien et al (1981) Stated that stretch duration lower than 30 seconds didnt increase muscle flexibility. Coakley et al (1978) Stated that frequency of 1MHZ ultrasound used for patients with more subcutaneous fat who sustained injuries at deeper level because of its penetration to a depth of 3 to 5 cms. Lehman et al (1968) Emphasized on the thermal effects of continuous ultrasound compared to other heating modalities in increasing hamstring flexibility. De Vries HA et al (1962) Stated that static stretching offers advantages of using less overall force, decreasing the danger of exceeding the tissue extensibility limits, lower energy requirement, and a lower likelihood of muscle soreness. Static stretching also has less effect on the Ia and II spindle afferent fibres than ballistic stretching, which would tend to increase a muscles resistance to stretch and facilitate golgi tendon organ, thereby reducing the contractile elements resistance to deformation. MUSCLE ENERGY TECHNIQUE: Ahmad Faheem, Ahmad Shamin, Anjani Agarwal, Begum Shabana, Ram C.S, Waseem Mohd et al (2010) Conducted a study in Indian collegiate males on hamstring flexibility by comparing the effectiveness of muscle energy technique and eccentric training. Total of twenty males with hamstring tightness falling between age group of 18-25 years were included in the study. Hamstring tightness was measured by popliteal angle/active knee extension test. One group was treated with muscle energy technique and the other with eccentric training. This study stated that hamstring flexibility can be improved with muscle energy technique using post isometric relaxation than eccentric training. Wassim M et al (2009) Reported that muscle energy technique using post isometric relaxation significantly improving the hamstring flexibility (by active knee extension test) in normal Indian collegiate males with hamstring tightness. Azadeh Shadmehr, Mohmmed Reza Hadian, Sedigheh Sadet Naiemi, Shohreh Jalaie et al (2009) Concluded that the hamstring stretches in normal young women using either static stretch or muscle energy technique had similar effects on restoring flexibility to hamstrings. Madeline Smith, Gary Fryer et al (2008) Stated that the muscle energy technique is effective in increasing hamstring extensibility, and there appeared to be sustained improvement one week following the initial treatment. Ross A, Clark et al (2008) Stated that muscle energy technique can produces creep and plastic changes in the connective tissue thereby the length of the muscle can be increased. Lindsey Samilian et al (2007) Stated that muscle energy technique is a method used to strengthen weak muscles, lengthen the short muscles (or) increase a muscles range of motion. These techniques involve stretch during which a reciprocal force is imposed on the targeted muscle for short period of time, causing the muscle to relax and stretch further. Ballantyne F, Fryer G, MC.Laughlin P et al (2003) Conducted a study to find the effectiveness of muscle energy technique in increasing passive knee extension and to explore the mechanism behind any observed change. Forty asymptomatic subjects between age of 18 to 45 years were randomly allocated to experimental and control group. Experimental group was given with muscle energy technique and Control group with no treatment. They concluded that muscle energy technique produced an immediate increase in passive knee extension. This observed change is due to an increased tolerance to stretch. Chaitlow L, Liebenson C et al (2001) The other name for Muscle energy technique is active muscular relaxation technique. Freyer G et al (2000), Richard L, Gajodsik, Melonie A, Rieck and Debra K et al (1993) Stated that an increase in flexibility after muscle energy technique occurred due to biomechanical or neurophysiologic changes or due to an increase in tolerance to stretching. Lewit et al (1999) Concluded that post isometric relaxation is directed towards relaxation of hypertonic muscle, especially if this relates to reflex contraction or the involvement of myofascial trigger points. Lewit, Libenson, Murphy et al (1999) Stated that post isometric relaxation is an excellent technique for treating neuromuscular component muscle of a stiff, shortened or tight muscle. Lewit et al (1999), Greenman et al (1989) Suggested that in muscle energy technique, the holding time of 7-10 seconds is more effective than 3-5 seconds. Kuchera et al (1997) Stated that increase in range of motion of a joint after Muscle energy technique is based on neurological mechanism via inhibitory golgi tendon reflex. Muscle energy technique activates this reflex during isometric muscle contraction. Muscle energy technique produces a stretch on golgi tendon organ and a reflex relaxation of muscle. Goodridge and Kuchera et al (1997) Suggested that 3 repetitions of isometric contractions is optimal in applying muscle energy technique. Lederman et al (1997) Stated that a viscoelastic change in muscle is responsible for the increase in muscle flexibility after muscle energy technique. Chaitlow L et al (1997) Stated that the isometric contraction should be held for 10 seconds. This is the time required to stimulate the excitatory threshold of the golgi tendon organ, which has a neurophysiologic inhibitory effect on the muscle spindle. This provides the opportunity to take the muscle into a new range of motion. Following the isometric contraction, there is a latency period of approximately 25 to 30 seconds, during which the muscle can be stretched. Philip Greenman et al (1996) Stated that manual medicine treatment procedure includes Muscle energy technique which involves the contraction of the subjects muscle by the voluntary effort in a precisely controlled direction, at different levels of intensity, against a counterforce applied by the operator. This procedure can be used to lengthen a shortened, contracted or spastic muscle; to strengthen a physiologically weakened muscle; to reduce localized oedema, to mobilize an articulation with restricted mobility. Ward, Robert C et al (1990) Stated that muscle energy technique is an active, direct technique (engaging the barrier) that promotes muscle relaxation by activating the golgi tendon reflex. Libenson et al (1989) Stated that muscle energy technique is effective in treating the muscle tension disorder and it effectively relaxes stretches, strengthens the muscles and re-educate abnormal sensory motor pathway. Lewit et al (1986) Stated that when a muscle is isometrically contracted its antagonist will be inhibited and reduce tone immediately. Stiles and Greenman et al (1984) Suggested that muscles which requires stretching (agonist) should be the main source of energy for isometric contractions and achieves a more significant degrees of relaxation and so a more useful ability to subsequently stretch the muscle were the relaxation effect being achieved through use of antagonist (using reciprocal inhibition). ACTIVE KNEE EXTENSION TEST: C.M. Norris et al (2005) Stated that active knee extension test when used in conjunction with goniometry, accurate surface making, and manual monitoring of the test leg is a reliable measure of hamstring muscle length. M.Mathews et al (2005) Stated that active knee extension represents maximum length of hamstring muscles. Denise M. Cameron, Richard W. Bohannon et al (1985) Stated that active knee extension test is said to be a useful alternative to the straight leg raise test for providing an indication of hamstring muscle length. Gajdosik R.L et al (1983) Stated that active knee extension test is a more objective measure of hamstring tightness which produces high reliability co-efficient. III. METHODOLOGY 3.1 STUDY DESIGN: Pre test and post test experimental group study design. 3.2 STUDY SETTING: Study will be conducted at Physiotherapy Out Patient Department, KG College of Physiotherapy, Coimbatore. 3.3 STUDY DURATION: Total duration was one year. Individual received the treatment for the duration of one week. 3.4 POPULATION STUDIED: 30 normal individuals with hamstring tightness who fulfilled the predetermined inclusive and exclusive criteria were selected and divided into two experimental groups by simple random sampling method. Each group consists of 15 patients. Groups are named as group A and group B 3.5 CRITERIA FOR SELECTION 3.5.1 INCLUSIVE CRITERIA: Age between 18 to 25 years Both males and females Normal individuals with tight hamstrings (inability to achieve greater than 160 ° knee extension with hip at 90 ° flexion.) 3.5.2EXCLUSIVE CRITERIA: Low back pain Acute or chronic. Hamstring injury Acute or chronic. Soft tissue injuries around knee. Pregnancy. Metal implants in lower extremity. Recent fracture and stiffness in lower extremity. 3.6 VARIABLES: 3.6.1 INDEPENDENT VARIABLES: Muscle energy technique. Ultrasound therapy with Static stretching. 3.6.2 DEPENDENT VARIABLES: Hamstring flexibility. 3.7 PARAMETERS: Hamstring flexibility 3.8 MEASUREMENT TOOLS: Active knee extension test. Active knee extension test was used for measurement of hamstring tightness. The subject was instructed to lie on their back with hip and knees bent 90 degrees. Pelvic movement was controlled by the use of straps. By using the lateral condyle of femur as the goniometric axis, the stationary arm positioned along the femur, and the movable arm was positioned parallel to the leg. Keep hip and knee in 90 degrees then instruct the subject to straighten the knee as for as possible till a sensation of stretch being felt. Repeat the same for three times and mean were measured as the final result. 3.9 PROCEDURE: GROUP A: MUSCLE ENERGY TECHNIQUE. TECHNIQUE USED: Post isometric relaxation. INDIVIDUALS POSITION: Supine lying. PROCEDURE: Ask the individuals to assume supine position. Therapist flexes the affected hip fully and then extends the flexed knee with the back of lower leg resting on the shoulder of the therapist who stands facing the head of the table. Individual is asked to flex i.e. causing downward pressure against the therapist shoulder with the back of lower leg at the same time therapist resist the individuals voluntary effort so that, slight isometric contraction of hamstrings develops and individuals hold this for 10 seconds. After this effort, the individual is asked to exhale and relax the muscle completely. Then the therapist takes the muscle to its new restriction barrier without stretch. Starting from this new barrier, the same procedure is repeated two or three more times. FREQUENCY OF TREATMENT: Once in a day. TREATMENT DURATION: One week. GROUP B: ULTRASOUND THERAPY WITH STATIC STRETCHING: ULTRASOUND THERAPY: INDIVIDUALS POSITION: Prone lying PARAMETERS: FREQUENCY: 1 MHz INTENSITY: 2W/cm ² MODE: Continuous. AREA OF APPLICATION: Hamstring area DURATION: Five Minutes daily (Two minutes for medial hamstrings, Two minutes for lateral hamstrings and One min for between the two tendon). FREQUENCY OF TREATMENT: Once in a day TREATMENT DURATION: One week STATIC STRETCHING: TECHNIQUE USED: Active static stretching. INDIVIDUALS POSITION: Standing position. PROCEDURE: Subjects performed the hamstring stretch by standing erect with the foot planted on the floor and toes pointed forward. The heel of the foot to be stretched was placed on a plinth with the toes directed towards the ceiling. The subject then flexed forward at the hip, maintaining the spine in neutral position while reaching the arm forward. The subjects continued to flex the hip until a gentle stretch was felt in the posterior thigh. Then hold this position for 30 seconds and then relax for 10 seconds and repeat the same procedure for three more times a day. FREQUENCY OF TREATMENT: Once in a day. TREATMENT DURATION: One week 3.10 STATISTICAL TOOLS The following statistical tools used in this study is Paired t-test and Unpaired t-test Formula: Paired t-test = Where, = difference between the pre test versus post test = mean difference = total number of subjects = standard deviation Unpaired t-test was used to compare the mean difference between Group A and Group B. Formula: Unpaired t-test Where, = Mean of Group A = Mean of Group B Æ’Â ¥ = sum of the value n1 = number of subjects in Group A n1 = number of subjects in Group B S = standard deviation Level of significance: 5% IV.DATA ANALYSIS AND INTERPRETATION TABLE-1 PAIRED t TEST PRE TEST AND POST TEST VALUES OF GROUP A GROUP A MUSCLE ENERGY TECHNIQUE HAMSTRING FLEXIBILITY ACTIVE KNEE EXTENSION The comparative mean values, mean differences, standard deviation and Paired t test values of Group A , who were treated with Muscle energy Technique. S.NO GROUP A MEAN MEAN DEVIATION